Social Media, Just a Fad?
The 'Butterfly Effect' is based on the idea that small things can have a non-linear impact on a complex system. The concept being that a butterfly flapping its wings can cause a typhoon, which isn't really true but a great metaphor for what happened at the start of this new decade and is still going on today and will no doubt be around for years to come.
Just as in the ‘Butterfly Effect’ metaphor it seems that when one person in Wuhan province coughed the world caught the flu at lightning speed. As global retail started to feel the full fragility and brutal brunt of this butterfly winged global pandemic, we started to see those with weak balance sheets that were already teetering on the precipice of disaster gasp their last retail breath.
Pre Covid-19 we saw lots of retail companies in different sectors who say they were keen to change. As we now know they didn't move quickly enough, and the recent crisis has accelerated what would have been a slow terminal decline.
Chances are you are probably already way behind where you need to be..
Change is scary for many people, particularly if it seems like it's your job that could be cut as part of that change.
The reality is that even though we might say we embrace change we prefer structure, order, and the familiar - so we end up just taking an incremental approach to change which in effect doesn't really change anything does it? But what if you had a crystal ball, what do you think you would have done different if you knew how quickly this crisis was going to hit the fragility of economies, people, countries, and the subsequent business impact.
What do you think M&S, Thomas Cook, Mothercare, Debenhams, John Lewis, House of Fraser and others would have done different back when the sun was shining - correct answer is NOTHING, yup that's right, nothing!
Who in your 'Change Making' team are focused on answering the big question around 'how we deliver a true post Covid-19 multi-channel' experience?
A Recent Interview About Disruption in the Retail sector.
Stephen operates as an independent retail visionary business and international marketing consultant, he is also Associate Retail Director with ‘DLA Ignite’ the No 1 'Strategic Social Media Transformation Company' around the World.
'Chief Change Maker', International Retail Visionary Business & Brand Growth Expert. I help you better understand why consumers choose one Brand & Company over another.
I don’t just talk about ‘Growth’, I guarantee to deliver it, I do this because I’m a ‘Growth Practitioner’ whose proven to deliver time after time.
To do this I manage a tried and tested process that gets your Leadership team to refocus and realign on the ‘Why’?
I help break through the boundaries that are limiting your leadership team to drive growth and get them ready to shape the digital future.
Let me help you move from the world of yesterday's analog regrets to the world of tomorrow's digital victories....
Recognised by my peers as a Digital 'thought leader', Key 'Change Maker', and innovator, I bring fresh thinking, life, and energy and actionable solutions to your business growth challenges. My aim is to inform, educate, hold your hand, and inspire you and your colleagues to take decisive and deliverable action. Contact me, and we can design a consultation that fits the needs and challenges you have today.
“Internally confused companies create externally confused customers”
A Consultancy stage to flesh out the business direction and strategy for marketing. Business needs to employ the short-term services of a highly skilled marketing consultant to comprehensively review and exploit 'digital marketing' before you hire any new senior marketing personnel like a Chief Marketing Officer who will simply execute your old instructions or repeat what they did in their last job.
A ‘brand alignment’ session to ensure internal clarity of what the brand and ‘marketing’ proposition should be, this will assist in clarifying the 'why' people should choose to buy from you over a competitor. In this workshop we produce the brand ladder that ensures internal alignment for the who/where/what to target for an aligned and productive ROI – the workshop requires a minimum of 5 hours of the senior teams availability.
“Social Selling is proven process that creates significant pre-qualified in-bound lead generation”.
This session enables businesses to reduce the reliance on ‘paid’ advertising and lead generation. It ensures the leadership team become front of mind ahead of any competitor operating in a similar space.
The key output from this session with the senior team allows for a clearer and more cost-efficient way to find new prospects, reduce the cost and time of the sales cycle.
Interim management can be seen as the short-term assignment of a proven heavyweight interim executive manager to manage a period of transition, crisis or change within an organisation.
So, we've reviewed the business strengths, weaknesses & opportunities. It's now time to get on with delivery. I can act as a retained part of the leadership team to help deliver on the agreed brand & marketing strategies.
From time to time a business has a skill shortfall in order to deliver on its as yet unproven plans. I bring with me access to a wealth of outsourced interim talent who can be easily plumbed into your business until such time you're ready to recruit on a full-time basis
As a seasoned C-Suite Brand & Marketing Director I can act as part of your board but not a member of the executive management team. This help to avoid the 'echo chamber' syndrome. Acting as an ongoing external adviser, providing additional input & acting as champion & challenger allows business to grow.
Add a footnote if this applies to your business