The traditional push advertising model has been the stalwart for all media companies on and off the web, however that model is increasingly coming under threat as consumers are empowered with the ability to ‘skip’ and ‘block’ those online ads, if you combine this with a greater intolerance around data privacy and the legislation that now surrounds it, all is not well in ad land. Major advertising and marketing houses are facing an existential threat in losing customers and revenues, including the lucrative retainers they have traditionally commanded to manage major advertiser spend.
There are tectonic ‘social’ changes afoot, these changes are already disrupting the traditional buying process for the B2B sector, and with the rise of ‘Social Commerce’ from China in the east, its already proving to be disrupting the SEO driven ‘digital’ sales funnel for B2C.
Many companies have simply transferred the ‘advertise and promote’ mentality into the social media space, however the rise of ad blocking, ad skipping, the increasing restrictions around data privacy and its use continues to diminish the accepted media marketing landscape.
Often companies believe that they just need to do more of what they are already doing as opposed to doing something new, something which acknowledges that the landscape has changed out of all recognition. As brands and companies move away from the one trick pony of intrusive advertising, which is also riddled with circa $5.8bn in advertising fraud, and start to think about moving into the scary 'we can't control it' space of social media, where authenticity is everything!.
And if you need further proof on the impact around how ‘Social Media’ has already changed the traditional Business to Business (B2B) sector, recent research from ‘Gartner and Forrester’ can now evidence that circa 68% of due diligence on a company, its products, and even its key employees is being done prior to any direct contact with a potential vendor. During that process there are between 8-10 internal stakeholders investing 40+ hours doing that research, and where do you think most of that research is being carried out?
Certainly not your website, or corporate brochure!
Why is this important?
Because, chances are you are probably already way behind where you need to be..
Tech-savvy, Social Media aware consumers are rejecting blunt, intrusive push-advertising that targets the occasional ‘click & buy’ result and has dominated the on-line advertising space for the past 20+ years. Today’s consumers are looking for evermore immersive experiences where extra information relevant to their current social media activity enhances their experience rather than detracts from it and access to related products and services are a convenience. In a world where the traditional 'push advertising' model is effectively the sale of 'attention' - intrusive advertising is rapidly turning audiences off, across all devices, yet the opposite is happening with Social Media- Why?
Using my proven 'Social Media' Expertise and techniques, this workshop will help your leadership team learn how to throw away the database, and avoid intrusive 'outbound marketing activities. It will show you how you can reduce marketing and advertising spend, become more 'front of mind' with your customers and prospects. I can guarantee this series of workshops will leverage your company and sales into the future, and your leadership team will feel great about the work that they are doing, both for themselves, the organisation, and your clients..
Check out this great video from Kantar showcasing the key Social Media Trends for this year.
Stephen operates as an independent business and international marketing consultant, he is also Associate Director with ‘Digital Leadership Associates’ the No 1 Voice for 'Social Selling' around the World.
A Former C-Suite International Commercial Marketing (CMO) and 'Digital Entrepreneur', I've had the privilege of working both sides of the desk in all marketing channels, with some sizable budget spend, and in numerous countries for over 30 years. I have been called a 'Digital Pioneer' by my peers for the leading edge innovative Marketing and Communications technology companies I have built and sold, My preference is to have been called 'Change Maker' by the Brands and Companies I have helped to grow. The traditional role of the CMO is forever in a state of flux, to adapt we must be open to the forces that are shaping the digital world we and our customers operate in today. The changing metrics required to support omni-channel organisations has meant that the traditional Marketing Director role is now outdated, some might say redundant.The need to become deeply embedded in the entire business enterprise operating more as a ‘Chief Change Maker’ has created the requirement for a number of unique skills to sit alongside all business touch points. As a result, I have dedicated myself full time to bringing my message to all Social Platforms and conferences around the world. Whether as a keynote speaker or a workshop leader, I help break through the boundaries that are limiting your leadership team and get them ready to shape the digital future. Let me help you move from the world of yesterday's analog regrets to the world of tomorrow's digital victories....
We are only limited by the things that we allow to limit us, fear of the unknown is the biggest barrier to our own success. A healthy relationship with fear is the doorway to the part of your brain that optimizes judgement, decision making, and creativity. The keys to success and productivity are already in our pocket. You just need someone to show you, mentor you, hold your hand, and encourage you to open the digital door..
Recognized by my peers as a Digital 'thought leader', Keynote speaker, and innovator, I will bring fresh thinking, life, and energy to your next event. My aim is to inform, educate, hold your hand, and inspire you and your colleagues to take decisive and deliverable action. Contact me, and we can design a workshop or presentation that fits the needs that you have toda
For more information on fees and availability, send me a message. Tell me about your event, and I will get back to you soon with more information.
Calle U, Puerto De Mazzaron, Costa Calida Spain