Social Media, Just a Fad?
“ABI Research forecasts total e-commerce revenue of US$3.52 trillion in 2020, growing Year-over-Year (YoY) at nearly 19%."
The above from a piece of recent research around the potential future for eCommerce is predicting some stellar growth, perhaps at the cost of profit in order they invest to remain ahead of the competitive landscape. A significant part of that pressure today is coming faster than anytime in the history of the commercial internet we have come to know.
Many years ago when eCommerce was in its infancy we took our lead from the west, in particular from the good old US of A......but no more!
We have become used to all the effort and investment to drive 'traffic' towards our eCommerce websites.....but no more!
From what we can evidence the majority of real commerce innovation is coming not from the west, but from the east and China has now taken that lead with others playing catch up, if at all.
This would suggest that all companies involved in online commerce should be paying closer attention, learn quickly, test fast, and deploy at scale.
China leads in the area of 'Social Commerce' way ahead of all of Facebook's acquisitions and so called innovations. If this is fact do you and your team have an in-house working group who are really looking at what 'social commerce' is other than something to just post your latest 'offer' or 'promotion' - is today's customer tomorrow's competitor?
Chances are you are probably already way behind where you need to be..
Tech-savvy, Social Media aware consumers are rejecting blunt, intrusive push-advertising that targets the occasional ‘click & buy’ result and has dominated the on-line advertising space for the past 20+ years.
Does your leadership team even know what impact platforms like 'TikTok' will have on the next wave of consumers coming through?
What about the superpower of 'Social Media' in all its forms and platforms around the globe that stood at 3.7bn people at the end of 2019?
Then there's the huge shift in D2C that's seeing brands that were once your supplier choosing to go direct to the consumer, and where 90% of those consumers say they are more than happy to deal with them - todays supplier is possibly tomorrows competitor.
Who in your 'Change Making' team are focused on answering the big question around 'how we deliver a true multi-channel' experience?
If the answer sits just with your marketing team then I'm afraid your already fucked!!!
A Recent Interview About Disruption in the Retail sector.
Stephen operates as an independent retail visionary business and international marketing consultant, he is also Associate Retail Director with ‘DLA Ignite’ the No 1 'Strategic Social Media Transformation Company' around the World.
'Chief Change Maker', International Retail Visionary Business & Brand Growth Expert.
I help you better understand why consumers choose one Brand & Company over another.
I’m your ‘Go To’ guy when you’re losing customers because you lost your ‘Why’? I’m also your ‘Go To Guy’ when you want reduce your reliance on paid media & increase your ROI.
I've had the privilege of working both sides of the desk in all marketing channels, with some sizable budget spend, and in numerous countries for over 30 years.
I increase your brand authority & it’s equity, I also reduce your reliance on ‘paid media’.
I don’t just talk about ‘Growth’, I guarantee to deliver it, I do this because I’m a ‘Growth Practitioner’ whose proven to deliver time after time.
To do this I manage a process that gets your Leadership team to refocus and realign on the ‘Why’?
I help break through the boundaries that are limiting your leadership team to drive growth and get them ready to shape the digital future.
Let me help you move from the world of yesterday's analog regrets to the world of tomorrow's digital victories....
We are only limited by the things that we allow to limit us, fear of the unknown is the biggest barrier to our own success. A healthy relationship with fear is the doorway to the part of your brain that optimizes judgement, decision making, and creativity. The keys to success and productivity are already in our pocket. You just need someone to show you, mentor you, hold your hand, and encourage you to open the digital door..
Recognised by my peers as a Digital 'thought leader', Key 'Change Maker', and innovator, I bring fresh thinking, life, and energy and actionable solutions to your business growth challenges. My aim is to inform, educate, hold your hand, and inspire you and your colleagues to take decisive and deliverable action. Contact me, and we can design a consultation that fits the needs and challenges you have today.
“Internally confused companies create externally confused customers”
A Consultancy stage to flesh out the business direction and strategy for marketing. Business needs to employ the short-term services of a highly skilled marketing consultant to comprehensively review and exploit 'digital marketing' before you hire any new senior marketing personnel like a Chief Marketing Officer who will simply execute your old instructions or repeat what they did in their last job.
A ‘brand alignment’ session to ensure internal clarity of what the brand and ‘marketing’ proposition should be, this will assist in clarifying the 'why' people should choose to buy from you over a competitor. In this workshop we produce the brand ladder that ensures internal alignment for the who/where/what to target for an aligned and productive ROI – the workshop requires a minimum of 5 hours of the senior teams availability.
“Social Selling is proven process that creates significant pre-qualified in-bound lead generation”.
This session enables businesses to reduce the reliance on ‘paid’ advertising and lead generation. It ensures the leadership team become front of mind ahead of any competitor operating in a similar space.
The key output from this session with the senior team allows for a clearer and more cost-efficient way to find new prospects, reduce the cost and time of the sales cycle.
Interim management can be seen as the short-term assignment of a proven heavyweight interim executive manager to manage a period of transition, crisis or change within an organisation.
So, we've reviewed the business strengths, weaknesses & opportunities. It's now time to get on with delivery. I can act as a retained part of the leadership team to help deliver on the agreed brand & marketing strategies.
From time to time a business has a skill shortfall in order to deliver on its as yet unproven plans. I bring with me access to a wealth of outsourced interim talent who can be easily plumbed into your business until such time you're ready to recruit on a full-time basis
As a seasoned C-Suite Brand & Marketing Director I can act as part of your board but not a member of the executive management team. This help to avoid the 'echo chamber' syndrome. Acting as an ongoing external adviser, providing additional input & acting as champion & challenger allows business to grow.
Add a footnote if this applies to your business